White Hot

July 3, 2013 | By Waikiki Magazine Team


This well-edited boutique carries hard-to-find brands like Jonathan Simkhai and Lulu & Co, as well as favorites like Current/ Elliott, Opening Ceremony and Vince. White Tag is a hidden gem in Waikiki; its mission is to bring designer brands to Waikiki for people who like fashion. White Tag also carries selections from Equipment, Fleamadonna and Twisty Parallel Universe, as well as men’s brands including Isaora, Rxmance and Vince. According to store manager, Ken Hase, “Most people don’t see Waikiki as ‘fashion city/district’ like New York and Los Angeles, but each major brand has a flagship store in Waikiki that carries their latest designs and collections for the season. That is what I like about Waikiki. You can find the latest fashion in the middle of Pacific.” And with the addition of White Tag, you can now find and buy even more.

White Tag
Royal Hawaiian Center
2233 Kalakaua Ave. [C:8 Waikiki Map]
(808) 445-2223