All Day To All Night

Lyon, France’s Lise Charmel lingerie is exclusive to Princesse Tam-Tam in Hawai‘i. PHOTO: COURTESY ALLURE SWIMWEAR
Oozing Mediterranean mystique, Allure’s Italian swim collection boasts superior water-friendly fashion exclusive to Hawai‘i and the U.S.
Themed suits and separates from Italy’s top designers depict Polynesian patterns, seascapes and Tahitian details through colorful fabrics that wear well in Waikiki’s cerulean blue waters. Shoppers will also find Allure’s merchandise extremely affordable compared to similar stores.
“[Allure] is a full-line swim-wear boutique with the perfect suit, no matter your age or body type, in styles and prices for everybody—for you,” shares Misa Helbling, buyer.
Once sun sets, after-soleil attire beckons. Allure’s sister shop, Princesse Tam-Tam, also housed in Royal Hawaiian Center, offers the ideal undergarment solution.
Allure Swimwear
Royal Hawaiian Center
2201 Kalakaua Ave.
[C:8 Waikiki Map]
(808) 926-1174
Princesse Tam-Tam
Royal Hawaiian Center
(808) 922-3330