Day and Night

September 4, 2014 | By Waikiki Magazine Team

While you may not bask under the Tuscan sun, Allure Swimwear at Royal Hawaiian Center (RHC) brings European romance to the tropics.

Oozing Mediterranean mystique, Allure’s Italian swim collection boasts superior water-friendly fashion exclusive to Hawai‘i and the U.S.

Themed suits and separates from Italy’s top designers depict Polynesian patterns, seascapes and Tahitian details through colorful fabrics that wear well in Waikiki’s cerulean blue waters. Shoppers will also find Allure’s merchandise extremely affordable compared to similar shops.


“[Allure] is a full-line swimwear boutique with the perfect suit, no matter your age or body type, in styles … and prices for everybody—for you,” shares Misa Helbling, buyer.

Once the sun sets, after-soleil attire beckons. Allure’s sister shop, Princesse Tam-Tam, also housed in RHC, offers the ideal undergarment solution.

This one-of-a-kind lingerie boutique fits women of all shapes and sizes in fine intimates from Europe, and like Allure, boasts brands exclusive to Hawai‘i and the U.S.

“Allure Swimwear and Princesse Tam-Tam’s collections, ambiance, friendly service and value consistently exceed the expectations of first time visitors and continue to excite and please repeat guests,” Helbling shares.

Bravo to Allure and Princesse Tam-Tam for offering affordable fashions, sun up and sun down.

Allure Swimwear
Royal Hawaiian Center
2201 Kalakaua Ave. [C:8 Waikiki Map]
(808) 926-1174

Princesse Tam-Tam
Royal Hawaiian Center
(808) 922-3330