If the Hat Fits

March 17, 2014 | By Catherine Caldwell

Nestled along bustling Waikiki Beach Walk, Truffaux is a whimsical hat salon that exudes a charming mystique—a characteristic mirrored by the brand’s eclectic clientele. With exclusive locations in St. Tropez and Sydney, its Waikiki flagship store is a true treasure.

Exhibiting a refined mélange of influences ranging from the French Riviera and South America, Truffaux manifests a certain je ne sais quoi, redesigning the prized Panama hat for a modern motif.

The Panama’s over 300-year history makes it a timeless accessory: both fashionable and functional. Adored by royals and Red Carpet regulars, Panamas, known as “The King of Hats,” are handcrafted in Ecuador by skilled artisans.


Specializing in custom-made chapeaux, Truffaux’s guests are duly treated like royalty. The Waikiki boutique’s knowledgeable employees consciously measure visitors’ facial dimensions to fit, shape and steam hats to highlight the wearer’s physique.

“Truffaux’s mission is to transform people, not just sell hats,” Waikiki Store Director Ray Truffaux says. “We want customers to leave stranger, more beautiful. Our hats add an aspect of personality; people are drawn to them.”

Enchanting sophisticated “sun chasers” from across the globe, Truffaux continues the tradition of fine hat wearing, stocking its shelves with an extraordinary range of colors and styles, from the timeless fedora to the chic flapper-era cloche. Equally practical and posh, hats off to Truffaux!

Waikiki Beach Walk
227 Lewers Street [C:7 Waikiki Map]
(808) 921-8040