Pull-in: Out of this World Underwear

March 17, 2014 | By Catherine Caldwell


Pop in to Pull-in at Waikiki Beach Walk to escape the ordinary and enter an atmosphere of intergalactic undergarments.

Pull-in offers brief-seekers a creative, technicolor alternative to tired black and white hues.

Its underwear is fashioned from innovative elastane Lycra® for optimum style and comfort.


From pop art prints to comic book strips, Pull-in pulls humor and popular culture into eclectic graphic designs on men’s, women’s and children’s swimwear and intimates. Whether Dadaism or New Realism, celestial snapshots or Warhol’s Campbell’s Soup, Pull-in prints panties with personality.

Although conceptualized in France, Pull-in draws from local lingo and symbols. “Pull-in” is a surfing term meaning, “to enter the barrel or the tube,” and the brand’s “Adonis” and “Jungleflower” prints are modeled after classic Hawaiian shirts. Select Hawai’i exclusive designs are also available in its Waikiki flagship store.

With only two other U.S. boutiques in New York City and Miami, Pull-in Waikiki merits a pit stop.

227 Lewers St. [C:7 Waikiki Map]
(808) 664-0306